Nov 27, 2020
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In this solo episode of the podcast, I'm talking about the 17 sustainable development goals set by the United Nations. I've talked about them before but in this episode, I want to explore how they can help us answer some important questions about our products. We know our consumers are looking for solutions and we want to provide those solutions, but what sets you apart from other people who offer similar services or products? Remember, today's consumer is a more conscious one and they don't want to just buy something, they want to align with a cause and worldview.
So ask yourself, is my product/service or description of this new program aligned with my passion, ideal client, and my values?
[Tweet ""As gentle marketers, we are talking to conscious clients by more than just our service, they buy into our worldview." - Sarah Santacroce #gentlemarketing #product"]
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After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
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