Oct 29, 2021
Today's conversation about branding and marketing with authenticity fits under the 2nd P of the Humane Marketing Mandala, the P that stands for Personal Power. I'm talking to Lisa Haggis about being honest with ourselves so we can be honest with our clients.
Lisa Haggis, the founder of Realize Your Brand, helps entrepreneurs discover how to build a remarkable brand for their product or service from the ground up. With over a decade of marketing and branding experience, Lisa helps solve a major branding issue all entrepreneurs face - articulating why someone should pick their service, product or offering over the many competitors that exist.
In this episode, you'll learn about branding and marketing with authenticity and...
- Why real branding starts with the deep inner work
- Why it's all about your point of view, not your personality
- What Lisa means by 'stripping away our defenses'
- The main ingredients of a brand that's based on a point of
view
and so much more.
Lisa’s Resources
Connect with Lisa on:
Sarah's Resources
(FREE) Sarah’s One Page Marketing Plan
(FREE) Sarah Suggests Newsletter
(FREE) The Humane Business Manifesto
(FREE) Gentle Confidence Mini-Course
Marketing Like We're Human - Sarah's book
Authentic & Fair Pricing Mini-Course
Email Sarah at sarah@sarahsantacroce.com
Thanks for listening!
After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.
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Warmly,
Sarah