Feb 13, 2020
If setting revenue targets gives you anxiety about launching something new, you are not alone. When we put pressure on ourselves to hit a specific number by the end of a launch, we tend to forget about the people involved. So, what if we reframed the way we thought about marketing a launch? What if we focused on attracting the community we genuinely want to spend time with? What if we played to our strengths to design a launch experience we could LOVE?
This episode falls under the P of Promotion of The Gentle
If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan.
Jenny Blake is the creator of Pivot Method, a growth strategy that helps forward-thinking entrepreneurs and organizations map out what’s next. She is also a sought-after keynote speaker and host of the Pivot Podcast, a show recognized by CNBC as one of the top six podcasts to make you smarter about your career. Jenny spent two years at a tech startup in Silicon Valley and five years in Training and Career Development at Google before launching her own consulting business in 2011.
On this episode, Jenny shares the spiritual tools that made her most recent launch more relaxed and joyful. She discusses the systems and content she created that will live on long after the launch and introduces us to the idea of identifying and attracting people who energize you to your business. Listen in for the story of Jenny’s ‘night owl’ email (sent just before the doors closed) and learn how to design a launch YOUR way, earn revenue AND serve the highest good.
In this episode you’ll learn…
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