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The Humane Marketing Show. A podcast for a generation of marketers who care.

Oct 4, 2019


Love what you do but hate the sales part of the process? Feel like it compromises your values? What if you could stop selling, yet still attract high-paying clients? Farnoosh Brock contends that you CAN feel good about promoting your business, and it starts by developing a mindset of service.

Farnoosh is a devoted business coach, consultant and speaker who specializes in helping high-performing leaders, entrepreneurs and business owners create meaningful relationships and scalable profits. She is also the creator of Crack the Code to Get Promoted, a career-advancement course for corporate professionals, and the author of several books, including The Serving Mindset: Stop Selling and Grow Your Business.

On this episode, Farnoosh discusses the five mindsets for business growth detailed in her latest book, explaining how to position selling as serving and feel good about the process. She describes how to show prospects you care, how to address objections, and how to charge appropriately for your services. Listen in to understand why saying NO might actually serve a prospect (though it may not please them in the moment) and learn to honor your boundaries to avoid over-giving!

In this episode you’ll learn…

  • How to create a framework that honors your boundaries.
  • Why saying NO might be in a prospect’s best interest.
  • Farnoosh’s top five mindsets for growing your business.
  • How to shift from a mindset of sales to a mindset of service.
  • How to show prospects you care in a way that’s comfortable.
  • The importance of charging appropriately for your services.
  • How to overcome limiting beliefs + shame around money.
  • How to address voiced and unvoiced objections.
  • Why you don’t have to pressure prospects into a decision.


Other links and resources mentioned in this episode:

Farnoosh’s Website

Farnoosh on LinkedIn

The Serving Mindset: Stop Selling and Grow Your Business by Farnoosh Brock

The Gentle Marketing Revolution Mandala

Sarah’s Muse EP01 on Over-giving Burnout

How Saying NO Can Help You Grow

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Book Recommendations for the Gentle Marketer

Chris Brogan

The Gentle Business Manifesto

The Gentle Business Revolution

Podcast Show Notes

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