Jan 31, 2020
The traditional marketing model is built on the idea that aggressive sales methods generate instant results. And they do, in a way. But have you ever wondered what happens the next day, once the consumer realizes they were manipulated into the sale? Is there a better way to market a business that takes longer up front—but doesn’t require endless hustle to replace the customers you’ve turned off?
Tad Hargrave is the creator of Marketing for Hippies, a platform that helps conscious entrepreneurs and green businesses grow their organizations without selling their souls. Early in his career, Tad learned and applied some very inauthentic, high-pressure marketing tactics that made him feel slimy. And then he spent a decade unlearning the pushy approach and developing the refreshing and unorthodox marketing strategies he shares today in workshops all over Canada.
This episode falls under the P of Promotion of The Gentle
If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan.
On this episode, Tad defines the idea of slow marketing, explaining why it takes time to define your niche and develop a reputation. He uncovers the myth around the effectiveness of an aggressive approach to sales and explores the scarcity energy behind ‘instant results’ marketing. Listen in for Tad’s insight on designing a sales page around relevance, credibility and value and learn to write heart-centered copy that expresses both the value and values proposition of your business.
In this episode you’ll learn…
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