Jan 3, 2020
Welcome to episode #18 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!
Let me begin with a reminder: A new live program round starts on January 28th. This is the program that I run live twice per year. I'd love for you to check out the full details at thegentlemarketingrevolution.com. Before that I'll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive.
This episode falls under the P of Passion of The Gentle
If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan.
Today I want to talk about the Japanese concept called Ikigai. On my quest to find my passion, which I talk about in episode 2, I stumbled upon this term. It's Japanese for Purpose. The term is composed of two Japanese words, iki meaning life, and gai which means "the realisation of what one expects and hopes for."
The Japanese believe that exploring your ikigai is integral to leading a fulfilling and wholehearted life.
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
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