Nov 25, 2024
In this episode of Marketing Like We're Human, I sit down with Tad Hargrave to explore how heart-centered entrepreneurs can generate quick income without compromising their values. We delve into what ethical quick-revenue strategies look like, how to align speed with integrity, and ways to create urgency with care.
Through real-world examples, Tad shares practical tips for navigating tight times while balancing short-term wins with long-term trust. If you’ve ever wondered how to make money quickly and ethically, this episode will inspire and guide you with actionable insights grounded in humane marketing.
Here’s what we’ll explore together in this workshop::
- What ethical quick revenue generation looks like: How can we make money quickly while staying true to our values?
- Aligning speed with integrity: How can we avoid feeling manipulative when generating quick income?
- Real-world examples: What ethical quick-revenue strategies have worked for others?
- Approaching urgency with care: How can we create urgency without relying on high-pressure tactics?
- Balancing short-term and long-term goals: How can solopreneurs prioritize immediate wins while building long-term trust?
And if this episode leaves you craving more of these strategies, please join us for the live workshop on December 4th, 11am ET. You can sign up for a donation at humane.marketing/workshop
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Speaker 3: hello, humane marketers. welcome back to the
humane marketing podcast, the place to be for the generation of
marketers that cares. this is a show where we talk about running
your business in a way that feels good to you, is aligned with your
values, and also resonates with today's conscious customers because
it's humane, ethical, and non pushy. i'm sarah zena croce, your
hippie turned business coach for quietly rebellious entrepreneurs
and marketing impact pioneers, mama bear of the humane marketing
circle, and renegade author of marketing like we're human and
selling like we're human. if after listening to the show for a
while, you're ready to move on to the next level and start
implementing and would welcome a community of like minded, quietly
rebellious entrepreneurs who discuss with transparency what works
and what doesn't work in business, then we'd love to welcome you in
our humane marketing circle. if you're picturing your typical
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closed community of like minded entrepreneurs from all over the
world who come together once per month in a zoom circle workshop to
hold each other accountable and build their business in a
sustainable way. we share with transparency and vulnerability what
works for us and what doesn't work so that you can figure out what
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seeing what sticks. find out more at humane dot marketing forward
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humane business coaching could be just what you need, whether it's
for your marketing, sales, general business building, or help with
your big idea, like writing a book, i'd love to share my brain and
my heart with you together with my almost fifteen years business
experience and help you grow a sustainable business that is joyful
and sustainable. if you love this podcast, wait until i show you my
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at humane dot marketing forward slash coaching. and finally, if you
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marketing to your organization, have a look at my offers and
workshops on my website at humane. marketing.
Speaker 1: hello, friends. welcome back to another episode of
the humane marketing podcast. today's conversation fits under the p
of promotion. if you're a regular here, you know that i'm
organizing the conversations around the seven p's of the humane
marketing mandala. and if you're new here and don't know what i'm
talking about, you can download your one page marketing plan with
the humane marketing version of the seven p's of marketing at
humane dot marketing forward slash one page. that's the number one
and the word page. and just a reminder that humane is with an e at
the end. that's mainly for my non mother tongue english speakers.
this comes with seven email prompts to really help you reflect on
these different p's for your business. so today's episode is, as i
said, around the p of promotion. and as you've seen in the title,
we're talking about how to make money ethically, and quickly. and
for this conversation, i've invited my colleague, tad hargrave, who
is a hippie who developed a knack for marketing and then learned to
be a hippie again. sound familiar, the hippie story? since two
thousand and one, he has been weaving together strands of ethical
marketing, waldorf school education, a history in the performing
arts, local culture making, anti globalization activism, an
interest in his ancestral traditional cultures, community building,
and supporting local economies into his work, helping people create
profitable businesses that are ethically grown while restoring the
beauty of the marketplace. so here's what we explore together in
this conversation. what ethical quick revenue generation can look
like. how can we make money quickly while staying true to our
values? isn't that an oxymoron? aligning speed with integrity. how
can we avoid feeling manipulative when generating quick income?
real world examples. what ethical quick revenue strategies have
worked for others, approaching urgency with care. how can we create
some urgency without relying on high pressure tactics? and then
balancing short term and long term goals. how can solopreneurs
prioritize immediate wins while building long term trust? and so
much more. and then if this episode leaves you craving for more of
these strategies, please join us for the live workshop on december
fourth, eleven am eastern time, and you can sign up for a donation
at humane dot marketing forward slash workshop. this is a ninety
minute workshop inside our community, the humane marketing circle.
it'll be very hands on. we have at least two breakout rooms and a
lot of conversations. so with that and no other further blah blah,
let's listen to tad.
Sarah: hi, Tad good to see you. it's lovely to hang out with
you.
Tad: you too.
Sarah: so how to make money quickly and ethically, it's kind
of like the and dot, dot, dot, because you're on the humane
marketing podcast. right? so if i only said the first part of the
sentence, people would have gone, like, i thought this was about
intentional, slow building business. so, yeah. tell me. and, and
ethically at the same time.
Tad: yeah. well, it's interesting because this was something
that came up with my clients years ago where they would just call
me in a desperate situation. rent was due, big tax bill, gone
through a big breakup. their partner who'd been supporting their
business for years was saying, look. you really got to make this
work because i i can't keep pouring money into it. and whatever the
situation was or maybe it was some goal. maybe it was just a big
inspiring goal. like, oh my god. i need this much money so i can do
this thing, and, you know, there's a timeline on it. so people
would come to me and i would feel for them. and, yeah, so much of
my marketing is this slow marketing kind of organic relationship
based reputation word-of-mouth, and all of that takes time. but i
realized, well, there are times in my life i had to hustle. you
know, i don't i don't wanna banish hustling. there's a, you know,
make make hay while the sun shines, as they say. there there is a
time to just you gotta crank. you gotta work really hard for a
short period of time. it's not a it's no way to live a life, but
it's it is a gear that's good to have. and i just realized, you
know, i'd done that in my life. and at times i really needed money.
once i was thinking about it was, when i was much younger, i'd want
to go to a bunch of tony robbins seminars, and they were really
expensive. and i didn't have the money, and i just had to make the
money, and i found a way to do it. and so i thought there are some
things i know that work to to generate cash flow, as as short term
tactics. and so then i started gathering those, and i reached out
to my colleagues. i'm like, what are the tricks? like, if somebody
just needs money tomorrow or next week, what what have you got? and
almost all my colleagues had some little approach that's and
they're go to and the one they give to their clients. so i started
to cobble these together. and and then i ran into the, the second
problem, which was that i would then offer these to the to those
people, and they would, not be able to implement them because they
were too maxed out. they were too desperate. they were you know,
you're trying to teach somebody to swim while they're drowning, and
it doesn't work very well.
Sarah: mhmm.
Tad: and so i realized that we actually needed to create
space first. we need to create some room in their life so that they
would actually have the capacity to, to do this. i've opened up two
threads here, but i wanna just go to this one, thread. something
you said earlier about, it being how can it be ethical, but also
fast?
Sarah: right.
Tad: and, a woman i was dating last year, she drew this out,
and i thought it was just so brilliant. and we can imagine there's
this two axes. yeah. there's ethical and unethical, and there's
hard and easy. and so there's a quadrant here where something is,
unethical and it's hard. and i just recommend everybody stay away
from that quadrant. it has no redeeming qualities.
Sarah: it's just like, why even bother?
Tad: why even bother with unethical and hard stuff? then
there's stuff that's unethical and easy. and you could say it's
unethical and it brings in results fast. and this is probably a lot
of what's being promised in the marketing world. right. and then
there's hard and ethical. there that's a real thing. it just takes
time. you gotta put in the effort. you gotta do the, building, and
it works. long term, it works. so you could say it's ethical and
hard, ethical slow, but there's also ethical and easy and ethical
and fast. that ethical is not the enemy of fast, ethical is not the
enemy of easy, and i think that's an important bond to break
because people get it in their mind that ethical just inherently
means slow. but, you know, even the the slow food movement the slow
food movement was not the banishment of fast food ever. it was the
understanding that we we have a choice, that we can choose when
we're gonna eat fast. because sometimes you gotta eat fast.
sometimes you don't have time for the grand feast with all your
friends and the companionship that you wish you did. sometimes it's
just we gotta get some food on the table and get out the door. and
so that has its place too, but it's the challenge is that fast food
had become so dominant, and it had utterly erased. it had it had,
you know, the fast food often in modern society, it's not the
opposite of slow food. it's the imposite. like, it imposes itself.
it's the eclipsing of the slow food movement. it so utterly
decimated that culture of slow food. and so with marketing too,
this fast marketing approach didn't just show up and say, we'll
just be here in the corner as one of the alternatives. it sort of
swarmed the marketplace and and has worked to dismantle any of this
slow marketing approach. but give if you give it a seat at the
table at the feast and don't let it take over the table, if it's
one of the people, at the feast, it's great. you know, it's
delightful company. it's a charming fast talker and, no problem.
you know, welcome, but not, not when it's running the show all the
time.
Sarah: yeah. i love that. and i, i really like these
quadrants and this idea of, of easy, right. and, and ethical like
that quadrant. another thing you talk about is this low hanging
fruit. right? and to me, that really is that top, right quadrant.
it's easy because it's low hanging fruit. and, and yet it's always
about the, how you present it. i think because in humane marketing,
while you can do air a message and, you know, use manipulative
language, and it's gonna be in the unethical, quadrant. but you can
share a message with empathy and kindness and just say, well, this
is the solution that i have. i think it might be a good fit for
you. and then it goes into the ethical quadrant. so talk to us
about this low hanging fruit. like, what are some things that,
maybe your peers shared or that you also discovered with your
clients? what is this low hanging fruit that, you discovered?
Tad: okay. so the big picture, right, low hanging fruit is
this idea that on a tree, not all of the fruit is out of reach.
blessedly, thank goodness, there's some fruit that's just you could
just reach up and grab it. you don't even have to stretch your hand
up much. there's some delicious fruit. and it's the same with our
businesses. most of our businesses have there's just remember jay
abraham, he would talk about just this these windfall profits that
are sitting in your business. it's just right there. and most
people don't ever think about it. so one, you know, example of this
is you email your list with a fifth you know, forty eight hours,
seventy two hours, fifty percent off and it will bring in a bunch
of stuff. it'll bring in a bunch of money. there'll be a bunch of
sales that come in. and that's available. you could i mean, you
don't wanna do it all the time because, boy, if you do that every
week, suddenly people are like, oh, the courses are actually half
of what they say, or you can just wait because next month, another
sale's coming. so, again, it's not something we wanna do all the
time. but if you haven't done it for a while, you could do that. or
even just emailing your list with one of your best products or a
product you haven't mentioned for a while, because i think we
assume that our clients are just really familiar with our stuff,
and they they have poured over our website, and they know all of
our products. but the reality is, since they joined your email list
or discovered you, you may never have mentioned this product or
service or offering in your emails at all. so they may actually
have no idea it's there. right. and so you could just tell them.
you could just say, hey, everyone. some of you may have joined,
recently and not known that i have this offering. and, here it is.
you know?
Sarah: i think, again, it it all comes down to how we present
it, because if we put up a sale and say last minute and you don't
get it before it's gone and all this false urgency, then obviously
it comes over as manipulative and, you know, not doesn't feel
probably aligned with our values. but if we present it in a good
way and like you just said, oh, i, you know, realize i haven't
talked to you about this thing that i have and, you know, people
really like it, then it's a completely different approach to to
what we're selling.
Tad: yeah. and, i mean, i think this also gets to a larger
conversation of of niching and filtering, being really clear who
something is for and who it's not for
Sarah: mhmm.
Tad: and making sure that's clear in the marketing. so it's
like, hey. i've got this product. i haven't mentioned it in a
while, and i wanted to share it. and, you know, when they go to the
the sales page about it, it's really clear this product could be
for you if this, but it's not for you if this. so you're not not
very good
Sarah: at that. yeah. like, most of your sales pages have
that. yes.
Tad: it's it's, because then people are being respected, and
they can feel like, oh, this person isn't just out for the money.
they're really trying to make sure that i don't buy this if it's
not a fit. mhmm. and, you know, if you're gonna do one of these
offers, it's often good to say why so, you know, once a year, i'll
do fifty percent off on my birthday. it's just, hey. it's my
birthday. this is my thanks for sticking around. here's the seventy
two hour sale. or you could be very honest and you could say, look,
i've got a financial goal i'm trying to reach. i'm not quite there.
and so i figured my problem is your opportunity. here's here's the
sale. here's the terms of it. here's how long it lasts. and that's
fine. there's nothing unethical about that. i think where it gets
unethical is, one, yeah, creating a scarcity where there just is
none for no reason. you know? like, there's only fifty of these
ebooks available. and this is what? and and now you could do
there's only fifty ebooks available because you could say, look.
this is my first draft of this ebook, and i want some feedback. so,
i'm selling it, you know, advanced to fifty people, and the deal is
the catch is i would like your honest feedback on it. what do you
think so i can improve it? that's a real reason to limit it. but,
when it's a contrived trumped up urgency plus, it's, yes, this
language of hype. there's a lot of exclamation marks. there's a lot
of all caps, a lot of underlined, and there's an implication that
if you don't buy this, you will die a wretched failure. when
there's that kind of shaming, in it, then, yeah, of course, this is
this is no bueno. this doesn't, this doesn't work. or or worse
worse, it does work. and people buy who shouldn't have bought. and
then you get drama later when they ask for a refund and they get
disappointment, you know that they got burned again, and i think
people are so tired of being burned, but. the just because it's a
fast result doesn't mean it's unethical, doesn't mean anyone's
gonna get burned. as long as we've done the niching work, the the
thinking it through, to make sure that only the right people would
buy, then everything's golden in my mind.
Sarah: yeah. and and i really like that you're highlighting
that point. because, again, if you have that on the sales page
already, you know, this is for you. if this is not for you, if and
then maybe also bringing into the email. and then that whole
transparency, why is she hosting a sale? you know, does she need,
you know, to pay rent and and doesn't have enough like, just that
transparency, it it really puts us at the same level, where
otherwise, when it comes from this guru marketer, it always feels
like, well, they're manipulating me, and so they're just talking
down to me. where if i go in with transparency, then it feels like,
oh, this this is just two humans talking and, you know, yes, i did
develop this thing that i i think is you're really useful to you,
then it's a complete different energy that that comes in. so, yeah,
that makes a lot of sense. now, as you were talking in in the
intro, you talked about space. and and and i was also thinking,
okay, so this these quick sales probably really work well with
digital products, right? courses, things like that. but not
everybody has that. so coaches who just work one on one with
clients, yes, they can put out a sale, but that requires that they
have that kind of spaciousness. hence, you know, going back to the
starting point and saying, yeah, you need to create that space
first. so how do you how do you do that? or what do you see coming
up as challenges for people?
Tad: well, most of us are doing too much is one thing. mhmm.
and most of it i i think we gotta start with the physical space. i
think, you know, marie kondo has has a lot of wisdom mhmm. that if
you're if you're in a panic about money i mean, whether it's
inspiration or desperation, but you need money fast, it's this is
so counterintuitive, but the very first thing that i think people
need to do is tidy their home. you know, it it take a day and just
go nuts. take out the garbages. you know? get some of those clothes
you're not wearing anymore to the thrift store consignment shop.
clean out your fridge, clean off all your desks, clean your room,
all those things. because at the end of it, you, the environment
always wins is what i found. if the environment is cluttered, your
mind will be cluttered, and it makes it almost impossible to deal
with any crisis that you're in. so the very first thing, you know,
we we tidy our physical space and this gives us this energy, this
is that we're all familiar with, when you clean your space and you
get up at like three am just to look at the living room again
because it looks so good. and it's hard to sleep actually after you
do that because of all the energy you get back in that clutter is
energy. and it's our energy being stored, externalized, and when we
get rid of it, we we get the energy back. and and there's a pride
because i think also sometimes when people are in a desperate
situation, there's a lot of shame that comes. like, i shouldn't be
here. how come i'm here again? so when we do this, we we we feel
proud. we get this energy. we feel good about ourselves, and it
kind of clears the decks for us to then take action. and then the
second thing is there's a real need to look at other ways our we're
being crowded. so some of that is in our calendar, and we just have
to look through our calendar and say, okay. what's in there that i
don't actually wanna do that i'm sort of half hearted about? that's
a commitment i just i wish i hadn't made. and then ethically, as
much as possible, we just get ourselves out of those commitments.
and for a while, you know, thirty days, ninety days, you just have
to clear the decks. you just have to remove anything that isn't
really, isn't really a priority. and sometimes making money is a
priority. sometimes it's just okay. some hospital bills came in.
some unexpected expense my laptop died. i had to get a new lap
whatever it is. and money just has to be a priority for a while. i
mean, this is the big secret. if you wanna make more money, the
number one bottom line secret is you you have to make it a
priority. and i think when, you know, as ethical, humane, conscious
leaning folks, it it it almost feels like a a terrible thought. how
could you prioritize money? but, you know, money is a stand in for
the material things often we buy. so it's like there's times where,
oh, we need food. you go into the food stores, your pantry, and i
don't know, an animal got in and a lot of it spoiled. well, you
need food because you gotta feed your family, and there's nothing
unethical about that. it's very ethical to make sure your family is
well provisioned. you know, there's a, some kid with a slingshot
breaks your window, and it's the middle of winter. well, nothing
matters more than fixing that window because otherwise your pipes
are gonna freeze. so handling the material concerns is is not
separate from ethics in my mind. and, but, yeah, we need to have
that space so we can focus on it. because if if we're trying to
handle these kinds of crises or urgencies given the current volume
of stuff that's going on in our life, we can't one of the exercise
i do in the meantime is a let's see. is this so, you know, i i i
have them get an elastic band. and so i got the elastic, and i
said, no. i want you to stretch it as far as you can. like, stretch
to the point where it's gonna break if i pull it okay. there it is.
if i pull this just a bit more, it's gonna snap. and then i look at
them and i say and the and most of them have one in their hand. i
say, you feel that tension? that's you right now. that's you. you
are about to snap. so then if on top of this, you wanna pull
harder, you're just gonna break. and that does nobody any good. so
the secret is, you know, we've got to kinda bring it a little
closer together, give it some slack so that it can do some other
work. and but that can be other things. sometimes there's,
apologies we need to give. like, oh, i'm actually the the my
emotional world is crowded up because i know i'm out of integrity.
i need to say sorry to somebody, or we need to set a boundary with
somebody. somebody's overstepping our bound you know, that can be a
way we create space. it might be removing all of the apps from our
phone, the social media apps, our email from our phone for a time,
and setting certain boundaries around that, like, okay. i'm not
taking my phone into my room when i go to bed. do i just stay up
all night scrolling? that can create more space. i mean, if you
took your social media off your phone or went on a social media
fast, let's say for ninety days, you just put up, say, hey,
everybody. i'm not responding to any social media messages for the
next ninety days while i focus on handling business. most of us
would free up four or five hours a day when you look at the stats
and how much we're on our phones. so if if you can free up the time
and space and have that physical space, it's it's an automatic game
changer. and then if you can have some tactics that you know work
to generate cash flow, that are sort of proven commodities, then,
yeah, you can start to bring in some money, very, very quickly.
Sarah: i see these two energies. one is like this crazy
spinning. i need money now. super anxious. right? and it's like, oh
my god. oh my god. and, unfortunately, i think the marketing
messages that we might receive where we go, god, that felt really
manipulative and almost shaming that comes from that kind of
energy. it's like, i need more now. and, you know, yes, i probably
have a full calendar already. and then i see the other grounded
energy with lots of spaciousness and yeah, decluttered. right. and,
and yet the understanding we do need money in this world right now.
and i have already worked on my life's work. i have created things
that are useful. and right now, i'm just going to focus on, you
know, selling them a bit more than i usually do. because, yeah, i
have this need, right now. and like you said, there was not there's
nothing unethical.
Tad: and we can we can be so honest about and
Sarah: i think what
Tad: yeah. i was gonna say we can be so honest about look.
it's a really tight time. here's what's going on on our family. we
need some money, and so here's a sale. the thing i would caution
against, though, is there i think there's a three strikes in your
out rule. i have seen this with a number of local businesses. and
maybe, you know, you and people listening can identify with this,
where there's a business in town. they're a cool ethical
restaurant, grocery store, shop. everybody loves them. everybody
loves the owner. everybody knows they're just doing the right
thing, but their business sense maybe isn't the best. and so then
at a certain point, they put out the call and they say, we need the
community come together and support us. please come and shop. you
know, we're not gonna be able to pay rent. and the community
rallies, and it's one of the most beautiful things. and you see
everybody showing up, and it's a real festive atmosphere, and
everybody's so happy to support this business. then that's strike
one. strike two. six months later, they're in the same place. and
it is half or a quarter of the response. the third time, six months
later, a year later this happens, it's it's crickets. mhmm. so it's
this is not stuff you wanna do often. and, you know, while you're
creating that space and hustling, it's really critical to also be
looking at how did i end up here? what foundations were missing
that delivered me to this state? now sometimes it's just life
circumstance, and it's not something you need to be scared will
repeat. but it could also be an indication you haven't set up your
life with enough bandwidth to deal with the inevitabilities of
life. right. you've got nothing in savings. you've got no extra
time in your life. and i've seen this with people where, again, i
think most people can probably identify somebody specifically, and
it might even be, you know, yourselves listening to this. there are
people in communities who sort of carry the community. they're the
ones who host all the events, they're the ones who are leading the
fundraisers, and they seem to take everything on their shoulders.
and often, this is done, though, from a collapsed place, from a,
like, my needs don't matter, but the world's needs do. and they
give and they give and they give, and they eventually snap. and
they snap at people, and they can end up, you know, very lonely
because there's so much resentment and bitterness in them that
nobody else is helping, but they actually haven't slowed down
enough to allow people to help them. so it's it's so important that
we're also working on the foundations. you know? i i know you have
your own your model, and i've got mine around what we think those
foundations are. but if those things aren't in place, boy, there's
no these fast cash tactics are not the fix
Sarah: no. yeah.
Tad: at all. they're, they're, a stopgap. they're triage
medicine, but we need to get the foundations in place.
Sarah: i think what they do and, i think it's very smart of
you. i think they create awareness, you know, is like, oh, you got
my attention. right. it's a topic where it's like, oh, you got my
attention. and then you come up, come in with the spaciousness and
people are like, what? ah, okay. so this is yeah. we're working on
the short term strategies while also creating the foundation for
the long term strategies, which is yeah. it's brilliant.
Tad: which is yeah. which is worth people thinking about in
their own businesses is because i know all of us, we wanna help
people, like, really solve the thing. and so often in our
marketing, we're speaking to these much deeper things than people
are even thinking about. one example of this that i love is a guy
from the netherlands, hovart van ginkel, who's a, nonviolent
communication, consultant. and he got brought into a school, and
the school, the dynamic was the teachers had a very aggressive,
sort of violent, not pleasant communication style. but this is the
challenge. he can't go in with a nonviolent communication class to
people who've never heard of nonviolent communication who don't
think they're violent communicators. so instead, they did the i
thought it was one of the most brilliant moves. they said, it's a
workshop on how to deal with difficult parents. now in that
workshop, of course, it was also revealed to them that perhaps they
had their own, difficulties, you know, they had their own struggles
and but they they led with something that was an actual urgent
thing from the side of the client. so it's worth thinking about, is
there something with your clients that maybe you've said, no. that
means they're not a fit. i'm gonna turn them away because that's
too urgent or it's too, surface or that's not what i wanna work
with. that you know, another example of this was, another
nonviolent communication, woman. she's a client now. and she's come
up with a a workshop on screen time agreements that stick, i think
it's called. and so for parents, i mean, do they wanna go deep,
deep, deep into the depths of nonviolent communication and all
this? yeah. some, but most don't. but a lot of parents are
interested in screen time agreements. and then if she can say,
look, this is actually one of the biggest sources of conflict, and
speaking of conflict, here's some other thoughts on conflict. or
bradley morris, my colleague, he did a he had a workshop where he
got off eight years ago, he got off social media entirely. he was
sitting up on a hill on salt spring island looking at the sunset,
and his initial immediate thought was this would make a great
social media post. and he just realized, oh my god. the machine has
hacked my brain. yeah. i'm looking at the world through its eyes
now of the algorithm. so he went home and said, celeste, his wife
said, i'm getting off social media. he got off. and he so he
created a webinar about this called how to market without social
media. and he, put that out. i hosted him and we had, like, a
thousand people sign up, but we had to get our friend's zoom
account because i just couldn't handle that many people. and i
said, bradley, you got to do this over and over again. but again,
this was, what he wants to talk about is this partnership
marketing, this long term relationship building thing, but the the
thing that people are feeling
Sarah: more yeah. it's a classical, sell them what they want
and then give them what they need. right? that's that's the thing.
and then it's yeah. we keep doing like, even myself, like, keep
doing it wrong because we're like, oh, this is this genius concept.
and and people are like, they don't want a concept. they just wanna
solve their their immediate problem.
Tad: yeah. and once and then once we have their attention
with the immediate problem, we can then open the door and say,
here's what that's really about. here's what's really going on. so,
yeah, if you're struggling in your business and it's a recurring
thing and marketing is just feeling terrible for you and business
feels awful, and you're not making money, you're not getting enough
clients, you might just think it's about this, but it's actually
got these five or six other pieces that you're not even thinking
about. and if we can get in front of them and make that case,
that's great. you know? but it's to me, it connects because it's
those kinds of offers more likely to get a quick response from
people. you know, they're more likely to generate cash flow quickly
rather than the, you know, come and learn my deep philosophy on
life and business or or whatever it is. yeah. and yeah. so it's i
was gonna say the key is you gotta if you sell them what they want,
you actually have to deliver on that because otherwise it's a bait
and switch. this is the unethical move is come to my workshop and
learn fast cash tactics, and when they arrive, it's like, how
couldn't you be thinking about fast cash you on ethical pieces?
Sarah: so let's talk about this workshop because that was
gonna be my next question. right? it's like, well, so so so because
we are hosting a workshop together where you're gonna be speaking
about how to make money quickly and ethically. and, yes, you'll
address the space and spaciousness. but then, yeah, tell us what
what else you'll cover in that workshop.
Tad: we're gonna be going into ten different, tactics. ten of
my i think there's thirty six that i've gathered over the years,
but just due to time, i think we'll get into ten of them. and these
are ten of my favorite tactics that just work, that my colleagues
use, that they give to their clients, that i've used self, that i
passed on to clients, and that people have generated, lots of money
real quickly. so, and i'm not talking tens of thousands
necessarily, but, you know, a few hundred here, a few thousand
there, getting i
Sarah: think it always depends on the kind of business you
have and what kind of offerings you have. that's that's another
ethical thing, right? it's like, well, if you're promising
thousands of dollars and yet all i'm selling is, you know, ebooks,
then obviously i'm not going to be able to make that kind of money.
but it depends. yeah.
Tad: yeah. yeah. so that's what we're going to get into is
some of my favorite, my my top ten, tactics that i think, most
people would take and probably just use for a lot of people, they
could use it tomorrow, and it would bring in money tomorrow, or
within a week or so. you know, this is not stuff that needs
enormous setting up now. of course, the clearer your niche is, the
clearer your point of view is, the better set up your offers are,
the better these things work. but they still work, you know, in the
short term anyways.
Sarah: mhmm. yeah. well, i can't wait.
Tad: so i'm excited too.
Sarah: please, if you're listening to this as always, you
know how these collab workshops work. it's, this time is tad and i.
i'm hosting. tad is the one speaking. we're going into breakout
rooms. it's real intimate and you get to really, you know, roll
back your sleeves and and work on something. it's not just a a
webinar where tad is talking for ninety minutes, but we really get
into things. so and obviously from that ethical, humane point of
view. so, i think it's gonna be real good. so if you're excited as
well, sign up at humane dot marketing forward slash workshop, and
we'll see on december fourth. i can't wait to continue this
conversation with you, ted. thank you. amazing.
Tad: wonderful. thanks for having me.
Sarah: thank you.
Speaker 2: i hope you got some great value from listening to
this episode and see how you can do marketing in a ethical and
humane way even to generate some quick money. we'd love to see you
on december fourth for the make money quickly and ethically
workshop. again, it's a ninety minute really hands on workshop
inside our community. you can sign up now for a donation at humane
dot marketing forward slash workshop. and otherwise, tad also has a
free starter kit with many resources at marketing for hippies dot
com forward slash starter dash kit. and if you're looking for
others who think like you, then why not become a member of the
humane marketing circle? you get access to these collab workshops
for free, and we also meet once per month in a member meetup that
is organized by our members. find out more at humane dot marketing
forward slash circle. and you find the show notes of this episode
at humane dot marketing forward slash h m two hundred. just
realized that this is the two hundredth episode. so humane dot
marketing forward slash h m two zero zero. and on this beautiful
page, you'll also find a series of free offers as well as my two
books, marketing like we're human and selling like we're human. and
soon, very soon, beginning of next year, you'll be also finding,
business like we're human there. i'm finalizing everything right
now. thanks so much for listening and being part of a generation of
marketers who cares for yourself, your clients, and the planet. we
are change makers before we are marketers, so go be the change you
want to see in the world. speak soon.