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The Humane Marketing Show. A podcast for a generation of marketers who care.


Jan 12, 2018

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode45

Ann Brown had been hiding behind her laptop. Terrified of getting out there and being visible, she spent her days writing blog posts that no one was reading.

This struggle to represent ourselves is a common problem among introverts who feel real anxiety about selling what we do to other people. But if you’re not selling, you have a hobby—not a business. How did Ann break through that wall and allow herself to be vulnerable and visible?

Ann is the founder of Happy Being You, a business coaching program for sensitive introverts. One of the UK’s leading experts on overcoming the fear of visibility, Ann is passionate about helping introverted entrepreneurs get out of their own way, attract paying clients, and make a powerful impact on the people they are called to serve.

Today, Ann shares the personal tragedy that led her to establish her coaching program. She explains how her mind works as a sensitive introvert and how she leverages patience, tenacity and focus to be successful. Ann offers her take on promoting yourself as an introvert, managing overwhelm and overstimulation, and bringing yourself back into balance. Listen in for the story of Ann’s breakthrough and learn what inspired her to overcome the fear of visibility and cultivate a thriving business.

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In this episode you’ll learn…

  • How Ann’s mind works as a sensitive introvert.
  • How personal tragedy led her to create Happy Being You.
  • The difference between having a skill and establishing a business.
  • Ann’s take on selling your business as an introvert.
  • The online coaching model she uses to generate revenue.
  • The value of group coaching programs for introverts.
  • How Ann leverages patience, tenacity and focus to be successful.
  • Why it takes time for introverts to build trust.
  • How she manages overwhelm at networking events.
  • Ann’s strategy for limiting the overstimulation caused by social media.
  • How an AHA moment around making a video led Ann to her niche.
  • Why it’s okay to show up as yourself and take imperfect action.
  • The personal habit that brings her back into balance each morning.
  • How Why We Sleep transformed the way Ann prioritizes her time.

Other links and resources mentioned in this episode:

Happy Being You

Ann on Twitter

Ann on Facebook

Ann on LinkedIn

Ann’s Free eBook

CloudConvert

Why We Sleep: Unlocking the Power of Sleep and Dreams by Matthew Walker PhD

The Sleep Revolution: Transforming Your Life, One Night at a Time by Ariana Huffington

Sarah’s Book List

Donate to the IBG Podcast

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Thanks for listening !

Thanks so much for listening to this episode.

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Warmly
Sarah