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The Humane Marketing Show. A podcast for a generation of marketers who care.

Sep 21, 2018

Shownotes and links for this episode can be found at

In the corporate setting, you work on a project until someone tells you it’s ‘good enough.’ But what happens when you start your own business? With no one to tell you when to stop, you run the risk of setting unrealistic expectations and developing a very big fear of failure. So, how do you set limits to guide your ambition? How can you redefine success as a high-achieving introvert?

Katie Rasoul is the founder of Team Awesome, a coaching and consulting firm dedicated to helping leaders grow into the best version of themselves and manage high-performing, engaged teams. She is also a TEDx speaker alumna, co-host of The Life and Leadership Podcast, and bestselling author of Hidden Brilliance: A High-Achieving Introvert’s Guide to Self-Discovery, Leadership and Playing Big. Katie is passionate about helping ambitious introverts level up, and she has 10-plus years of experience in leadership, organizational development and HR best practices.

Today, Katie shares the existential crisis she faced in starting her own company, explaining how she eventually established boundaries to guide her ambition and created a new definition of success. She discusses the gift of being highly sensitive and empathic introvert and describes the challenge of building a business around her ‘insatiable need for authenticity.’ Katie offers insight about her business, Team Awesome Coaching, addressing how she generates revenue and why she has made it her mission to help leaders bring their whole selves to work. Listen in for Katie’s slash-and-burn approach to eliminating trivial tasks and learn how she applies the concept of ‘playing big’ to set her own ambitious goals!

Heather's favorite quote

"In a gentle way, you can shake the world.” ~ Mahatma Gandhi


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In this episode you’ll learn…

  • Katie’s shift from the corporate HR space to entrepreneurship.
  • The existential crisis that led Katie to develop a TED Talk.
  • How Katie put boundaries in place to guide her ambition.
  • What Katie learned about herself in a single year of coaching.
  • How being empathic helps Katie pick up on other’s feelings.
  • Why Katie considers her need for authenticity to be a weakness.
  • How Katie generates revenue through coaching and consulting.
  • Katie’s mission to help leaders bring their whole selves to work.
  • How the concept of ‘playing bigger’ helped Katie rethink her goals.
  • How Katie’s definition of success helps her eliminate trivial tasks.
  • Katie’s practice of focusing her brain with daily journaling.
  • How Katie leverages podcasts as a starting point for her research.
  • Why Katie recommends Drive to understand intrinsic motivation.
  • Katie’s insight on content marketing and outsourcing sales.

Other links and resources mentioned in this episode:

Team Awesome Coaching

Team Awesome on Facebook

Team Awesome on Twitter

Katie on LinkedIn

The Life and Leadership Podcast

Katie’s ‘Redefining Success’ Workbook

Katie’s TEDx Talk on the High-Achieving Introvert

Hidden Brilliance: A High-Achieving Introvert’s Guide to Self-Discovery, Leadership and Playing Big by Katie Rasoul

The Myers & Briggs Foundation

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

Sarah’s Book List

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