Jun 21, 2019
Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode81
Would you rather have a meaningful one-on-one conversation? Or make small talk with a large group of people? Do you prefer building strong relationships with a few people? Or having lots of friends that you know on a surface level? Most introverts favor real, deep relationships over superficial ones. And the good news is, you can leverage that preference to develop systems for marketing your business—without attending networking events!
Steve Gordon is the founder of The Unstoppable CEO, the premiere business growth program for professional service firms. Steve’s team supports clients in building marketing systems that consistently attract clients—without having to sell. At just 28, Steve was named CEO of an engineering firm and tasked with business development. He learned sales and marketing out of necessity and succeeded in growing the company’s revenue by 10X. Steve leveraged those skills to start his own marketing firm, consulting with businesses across 30 industries to design sales systems for high-ticket products and services. He is also a prolific author and host of The Unstoppable CEO Podcast.
Today, Steve shares his systems approach to sales, explaining how he uses podcasting to foster powerful business relationships. He describes his unique ability to combine, simplify and translate ideas for others to understand and implement as well as his challenge around staying in communication with his team. Steve also weighs in on growing confidence intentionally, discussing how to build self-belief by pushing the boundaries of what you can do. Listen in for Steve’s insight on acting with purity of intent to build long-term client relationships and learn how to take advantage of your natural inclination as an introvert to market your business!
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Steve’s Free Gift for IBG Listeners
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin
This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
How Saying ‘No’ Can Help You Grow
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