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The Humane Marketing Show. A podcast for a generation of marketers who care.

Jul 17, 2020

This episode is in a way a follow-up to Episode 21 in which I addressed the question 'to niche or not to niche' and explained that why I'm making my worldview my niche.

So in this episode, I'd like to discuss that approach: rather than having a specific service being your niche (such as I have in my LinkedIn Consulting business), I suggest making your worldview your niche. It might be scary to think about making your opinions on certain polarizing topics public, but in the long run, you'll see a lot of more alignment between your business and the clients you attract.

In this episode, you’ll learn about making your worldview your niche as well as…

  • The risk involved in making your opinions public
  • Why your worldview can attract your ideal client
  • Using storytelling to communicate your worldview
  • How your work reflect your worldview

Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

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(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The B Corp: It’s Profit AND Purpose

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

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