Jul 17, 2020
This episode is in a way a follow-up to Episode 21 in which I addressed the question 'to niche or not to niche' and explained that why I'm making my worldview my niche.
So in this episode, I'd like to discuss that approach: rather than having a specific service being your niche (such as I have in my LinkedIn Consulting business), I suggest making your worldview your niche. It might be scary to think about making your opinions on certain polarizing topics public, but in the long run, you'll see a lot of more alignment between your business and the clients you attract.
Email Sarah at firstname.lastname@example.org
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
Are you enjoying the podcast? The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers - a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I’d love for you to join us! Learn more at sarahsantacroce.com/circle
Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.
Raise your hand and join the Gentle Business Revolution.