Jan 10, 2020
If you’ve ever used a marketing strategy that didn’t feel good, you can probably trace it back to being out of alignment with your core values. But how do we stop chasing society’s definition of success and learn to define it for ourselves? And how do we promote our business in a way that feels authentic to our brand and the values we care about?
Katie Rasoul is the leadership coach, keynote speaker and team culture expert behind Team Awesome Coaching, an individual and group practice that specializes in supporting high-potential leaders and creating engaged teams. Katie has taken the stage at both TEDx and Disrupt, and she wrote the bestseller Hidden Brilliance: A High-Achieving Introvert’s Guide to Self-Discovery, Leadership and Playing Big. Katie also serves as cohost of The Life & Leadership Podcast.
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This episode falls under the P of Personal Power of The Gentle
Marketing Mandala.
If you don't know what I'm talking about you can download my 1-page
marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with
a daily email prompt over 7 days to help you work on your plan.
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On this episode, Katie describes how being a self-motivated high achiever both helps and hinders her big dreams. She explains how becoming an entrepreneur accelerated her journey to self-awareness, discussing how her definition of success shifted away from society’s standard and how she makes decisions based on values of integrity, connection and authenticity. Listen in for Katie’s insight on the danger of chasing someone else’s paradigm for success and learn how to market your business in a way that feels good—and aligns with what’s important to you.
Katie’s Free Redefining Success Workbook
Katie on Introvert Biz Growth EP063
The Avoid-At-All-Cost Exercise
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
The Gentle Marketing Revolution
Sarah’s Free 5-Day Gentle Marketing Intensive
Sarah’s One Page Marketing Plan
Email Sarah at sarah@sarahsantacroce.com
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
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Warmly,
Sarah