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The Humane Marketing Show. A podcast for a generation of marketers who care.

Dec 7, 2018

Welcome to the 6th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

I’m Sarah Santacroce, your host. If you’re new here, then I want you to know that this is not the usual format of my regular episodes.

I post a new show every other Friday, and it’s always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.


But today’s episode is a muse, unedited, raw content. No intro music. No bells and whistles.

I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it’s ready.

Today’s muse is again composed of 2 parts: first I muse by myself about Mandalas and how they relate to Marketing and then I’ll also share a quick conversation I had with Tom Schwab, another previous podcast guest, fellow introvert and friend of mine about the topic ‘Marketing with Integrity’.

So let’s talk about Mandalas and Marketing. I want to start out by reading a quote by Raj Sisodia.

" The 21st Century Marketing Paradigm reflects a customer
centric mindset that turns marketers into healers where our role

is to cure, restore health, soundness and spiritual wholeness."

It's a beautiful quote, isn't it? 

If you’re on my mailing list you might have seen that I’m currently beta-launching a new kind of marketing program. As I was coming up with the outline for this program I kept thinking back to this quote. And then when I researched the 7Ps of Marketing online, a traditional Marketing model, I saw it very clearly

Yes, the Conscious Marketing process is represented in the form of a Mandala.

Why a Mandala?

  • "Mandala" is sanskrit for "circle", "essence", or "container". Any creative process that happens in circle can be referred to as a mandala.
  • It is creative process that brings us closer to center
  • Mandalas are cosmic diagrams - attempts to represent the essential elements of the macrocosm in an ordered, coherent manner.
  • Carl Jung, in his exploration of his own interior life, began to make mandalas and discovered how good the process was for helping him peel away the layers and get to his center. He used them in therapy to help others get to their center.

So the mandala will guide participants through the program as we discover the conscious version of the 7 Ps.


Personal Power






Curious? I’m creating this program for you, dear fellow introvert. The working title is ‘Anxiety-Free Marketing for the Conscious Entrepreneur’. I’m looking for a small group of business owners who are tired of the main stream marketing advice that gives us anxiety and are looking for a  more holistic approach to marketing, one that is aligned with our values, with our strong moral principles.

I invite you to check out this Marketing Paradigm Shift that will help you to finally achieve your true potential of a quiet leader.

Go to to check out all the details.

We start on January 3rd.

And now as promised, here’s my conversation with Tom Schwab about the topic ‘Marketing with Integrity and what that means to him.

Thanks for listening !

Thanks so much for listening to this muse.

Again, if the Mandala idea and the idea of Anxiety-Free Marketing piqued your interest, please check out

Have a wonderful week