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The Humane Marketing Show. A podcast for a generation of marketers who care.

Dec 21, 2018

Welcome to the 7th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

I’m Sarah Santacroce, your host. If you’re new here, then I want you to know that this is not the usual format of my regular episodes.

I post a new show every other Friday, and it’s always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.

But today’s episode is a muse, unedited, raw content. No intro music. No bells and whistles.

I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it’s ready.

Today’s muse is mainly a conversation with Farnoosh Brock, Business Coach and author of several books, the most recent one with the title ‘The Serving Mindset – Stop selling and grow your business’.

If you follow any of my LinkedIn work you know that I’ve changed the term Social Selling to Social Serving. We don’t sell on Social, we serve. The day I decided to quit selling and start serving, was such a relief and revelation. I felt so free all of the sudden, not having that I gotta sell thought in the back of my head all the time.

Selling and Pricing, one of the P’s in my ‘Anxiety-Free Marketing Program’, are obviously big topics for introverts. We don’t like selling. It feels sleazy and pushy to us. If that’s how you feel as well, I think you’ll get a lot out of today’s conversation with Farnoosh.

Thanks for listening !

Thanks so much for listening to this muse.

After the conversation with Farnoosh I immediately read her book and can only recommend it. You can find out more about Farnoosh on her website at or order her book directly on Amazon. It’s called The Serving Mindset

And, don’t miss the deadline to be part of the co-creation for the Anxiety-Free Marketing program which starts on January 3rd. All the details can be found at

Now I wish you and your dear ones a very Merry Christmas and Happy New Year. The podcast will take a short break over the Holidays and we’ll be back on January 11th with the first 2019 episode.

Happy Holidays