Jul 24, 2020
Nela Dunato is a designer and brand strategist from Croatia with over 15 years of experience building brands and digital platforms for small businesses and non-profit organizations. She’s the owner of a boutique branding & design consultancy Nela Dunato Art & Design focused on helping experienced consultants to become authentic leaders. She’s also the author of the book “The Human Centered Brand”, a practical guide that teaches service-based business owners and creatives how to create an authentic brand and grow meaningful relationships with their clients. Nela leads in-person workshops and classes, speaks at international conferences, and writes articles on design, marketing, business, and creativity.
In this episode, you’ll learn about brand strategy for service-based businesses as well as…
- The word 'brand' which is often overwhelming for solopreneurs
- How to align our brand with our values
- How to express our brand in a visual way
- What's important when it comes to design
- Why her approach sometimes makes clients feel like they're in therapy
- And much more.
Nela's Resources
Free Chapter from Nela's Book "The Human Centered Brand"
Checkout Nela's art on Instagram
Sarah's Resources
(FREE) Sarah’s One Page Marketing Plan
(FREE) Sarah Suggests Newsletter
(FREE) The Gentle Business Manifesto
(FREE) Gentle Confidence Mini-Course
The Gentle Business Revolution
Authentic & Fair Pricing Mini-Course
Email Sarah at sarah@sarahsantacroce.com
Thanks for listening!
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Warmly,
Sarah