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The Humane Marketing Show. A podcast for a generation of marketers who care.

Dec 23, 2021

Hello friends,
this week I'm reflecting back on my business and my life like probably many of you. Celebrating wins, releasing stuff and forgiving so I don't start 2022 with emotional baggage.

Death, rebirth and growth. Those are the three words that come up for me when I think about 2021. Sounds a bit dramatic when I hear myself saying it out loud. But I did really go through a dark night of the soul and came out wiser on the other side.

On LinkedIn I prompted people to share about the 3 things they are most proud of this year: for me it was writing the 2nd book, Selling Like we're human', going through a major set back and rebouncing from it and the new brand and how it fits all together.
I encourage you to also sit down and think about your 3 wins. And don't stop there. Also think about your personal wins. BEING and DOING. Who we become is just as important as our professional achievements.

The podcast is one of the things in my business that I really enjoy. It gives me great joy to have these conversations and go deep into certain topics that all have to do to a certain extent with the 7Ps of Humane Marketing.

So I will continue to have them in 2022. I might tweak the format a bit, still working on that, but yes, it continues to be part of my offering in 2022.

As you know, I'm not having any sponsors, so the only sponsor is myself - and the members of the Humane Marketing Circle, because the membership fees help me cover the costs for the podcast.

The Circle is closed right now, but we'll open again in February 2022 to welcome new members with open arms. If you'd like to be informed when we open again you can sign up to the waiting list (I need to find a better term for that) at

But if you feel that you have benefitted from listening to the Humane Marketing podcast, learned new information, gained new insights and perspectives, were introduced to new people whom you're now following, I invite you to consider supporting this podcast with a financial contribution.

There are different ways you can do this:
- You can buy one of my books, Marketing Like We're Human or Selling Like We're Human
- You can make a gentle donation via the link
- or if you're in Switzerland you can send me a Twint to 076 489 99 73

Everything will go right back into the podcast. For the podcasters among you, you know how much work it is. And yes, I have a tiny team who helps me, whom I pay every month to edit the episode and help me share it on Social.

Your support really means a lot to me. I'll get back to each one of you. And if you buy the book, just send me a quick email to or leave me a voicemail at so I know that you're supporting my work this way.

Thanks so much for listening to the podcast and being part of a generation of marketers who cares - for yourself, your clients and the planet!!!

I wish you a peaceful festive season.
I'll be back next week with a final episode about the Marketing Like We're Human program that starts in January.

Merry Christmas and Happy Holidays

Speak soon