Preview Mode Links will not work in preview mode

The Humane Marketing Show. A podcast for a generation of marketers who care.

Oct 15, 2021

Today's conversation fits under the 7th P, the P of Partnership. I'm talking to Zaynub Parker, a South-Africa-based NLP and Life Coach. Our conversation focused on finding commonalities with Ubuntu, the South-African philosophy that highlights community and unity.

If you have followed my rebranding journey from Gentle marketing to Humane Marketing you know that Ubuntu was one of the words I looked at very closely as it really represents what this new way of marketing means to me. This idea of shared humanity is so deep. And if we understand that we are all one, we'll approach our businesses in a completely different way that is not just about winning, not just about profits but it's really about having a common goal.

So I'm so thrilled to be able to talk to Zaynub today. As a woman of color, who grew up in South Africa, she embodies the term Ubuntu through and through.

In this episode, you'll learn about finding commonalities with Ubuntu and...

  • The meaning of Ubuntu
  • Zaynub's experience of Ubuntu it in her childhood
  • The importance of community
  • How Zaynub became the first-ever female air traffic controller in South Africa
  • How she today uses Ubuntu in her work to inspire heartfelt leadership and community building through shared visions
  • and much more...

Zaynub’s Resources

The Trust Connection Website

Connect with the Trust Connection on:


Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!


After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.