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The Humane Marketing Show. A podcast for a generation of marketers who care.

May 22, 2020

As a keynote speaker and brand message consultant, Jeffrey Shaw, a renowned former portrait photographer, helps companies stop wasting time trying to satisfy some customers who will never be satisfied and attract only their ideal customers. Like a photographer captures the essence of a person, Jeffrey shows businesses how to make customers feel seen, heard and understood. When that happens, you attract and retain your ideal customers by learning how to speak their "Lingo".

Jeffrey Shaw is a TEDx speaker, host of Creative Warriors podcast with well over 500 episodes and over a million downloads, and bestselling author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

In this episode you’ll learn about finding your perfect audience as well as…

  • Why starting with “who am I?” is so important for marketing
  • How you can find your perfect audience
  • The connection between the current world situation and entrepreneurship
  • Why considering how the values of your customers are changing can help your business in the long term
  • The spike in humanity that happens after traumatic events
  • Jeffrey's 5-Step Secret Language Strategy
  • The "5 Whys" exercise Jeffrey does with his clients
  • Aspirational marketing

Other links and resources mentioned in this episode:

Jeffrey's Website

Find Chris on Twitter

Jeffrey's Facebook page

Connect with Chris on LinkedIn

LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible

Creative Warrior Podcast

Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

The Gentle Business Circle

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at

Thanks for listening !

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