Nov 22, 2019
#episode GBR12
Does it feel like you’re chasing customers? What if you could
market your business in a way that simply attracts the right people
into your orbit? Steven Morris believes that you can—by building a
Beautiful Business around your values and the needs of the clients
you serve.
Steven is the creator of the Mth Degree, a consultancy that specializes in brand strategy, organizational life and a humanized approach to marketing. In the last 25 years, Steven has worked with 250-plus global companies, including Samsung, Habitat for Humanity, New Balance, Sony and Amazon. He is dedicated to helping business leaders live and work wholeheartedly and make a positive impact in the world of their customers. Steven is also the author of Brand Love and Loyalty and Humanizing the Customer Journey.
On this episode of the Gentle Business Revolution, Steven shares his view that the core purpose of business is to provide value. He explains why it’s crucial to bring both your skill set and your humanity to the office, describing the brand evolution work he does to help leaders infuse their deeply held beliefs into their business. Steven also invites us to reframe the way we think about marketing as human-to-human storytelling that engages the emotions. Listen in to understand what characterizes a Beautiful Business and learn how you can attract customers by creating transcendent experiences.
A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
Email Sarah at sarah@sarahsantacroce.com
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
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Warmly,
Sarah