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The Humane Marketing Show. A podcast for a generation of marketers who care.

Nov 29, 2019

#episode GBR13
Welcome to episode #13 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Today I want to talk about Fair Pricing. Fair pricing is essential for us Gentle Marketers. I think it's fair to say that fairness (pun intended) is one of our core values.

Growing up, my dad fought for fairness for the working class. So yes, fairness is super important to me on a personal level. But I'm ready to bet that you feel the same. And, not only do we want to be treated fairly, we also want to treat others fairly. For that to happen, we need to come from a place of empathy. It is essential to be able to put ourselves into the other's shoes.

 In this episode you’ll learn about…

  • The simple truth of Fair Pricing
  • The options for Fair Pricing
  • The unfair tactic to avoid
  • My episode 6 topic on Selling vs. Serving and its tie-in to Fair Pricing
  • Next week’s podcast on Promotion with my friend Tom Schwab!

Other links and resources mentioned in this episode:

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah’s Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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