Oct 5, 2018
Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode64
One of the worries we face as online entrepreneurs is how to handle a slow month. How do you design a business model that allows you to hedge against uncertainty? Fellow introvert Dorie Clark contends that establishing multiple income streams is the best way to do business. In fact, she has created nine sources of revenue that work together to provide lifetime value for her clients!
Dorie is a marketing and strategy consultant, sought-after keynote speaker and regular contributor to the Harvard Business Review. Recognized as a thought leader in the realm of personal branding, she is the author of Entrepreneurial You, Reinventing You and Stand Out, Inc. magazine’s #1 Leadership Book of 2015. Dorie also serves as an adjunct professor at Duke University’s Fuqua School of Business.
Today, Dorie explains how she balances her energy despite a busy speaking schedule and why socializing with strangers is easier for her after she’s been on stage. She describes how her persistence in creating content over time produced meaningful results and why she employs a long-term approach to marketing her business. Listen in for Dorie’s insight around setting up multiple revenue streams and learn how she leverages transparency and simplicity to promote her products and services.
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Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
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