Oct 5, 2018
Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode64
One of the worries we face as online entrepreneurs is how to handle a slow month. How do you design a business model that allows you to hedge against uncertainty? Fellow introvert Dorie Clark contends that establishing multiple income streams is the best way to do business. In fact, she has created nine sources of revenue that work together to provide lifetime value for her clients!
Dorie is a marketing and strategy consultant, sought-after keynote speaker and regular contributor to the Harvard Business Review. Recognized as a thought leader in the realm of personal branding, she is the author of Entrepreneurial You, Reinventing You and Stand Out, Inc. magazine’s #1 Leadership Book of 2015. Dorie also serves as an adjunct professor at Duke University’s Fuqua School of Business.
Today, Dorie explains how she balances her energy despite a busy speaking schedule and why socializing with strangers is easier for her after she’s been on stage. She describes how her persistence in creating content over time produced meaningful results and why she employs a long-term approach to marketing her business. Listen in for Dorie’s insight around setting up multiple revenue streams and learn how she leverages transparency and simplicity to promote her products and services.
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Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive by Dorie Clark
Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
Stand Out: How to Develop Your Breakthrough Idea and Build a Following Around It by Dorie Clark
Dorie’s Free Entrepreneurial You Self-Assessment Workbook
Dorie’s Recognized Expert Course
Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home) by Morra Aarons-Mele
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall
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Sarah