Dec 14, 2018
Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode69
As introverts, we are wary of self-promotion. Thankfully, there are ways to market your online business that get you in front of the people you want to help—without being pushy. So, how can you leverage avenues like YouTube, blogging and podcasting to connect with potential clients? How can you take advantage of content creation as a marketing strategy, building an audience that is hungry for your message?
Bo Miller is the creator of I Speak People, a platform designed to help introverts thrive in an extroverted world. As a certified Myers-Briggs practitioner, Bo helps introverts discover their one-of-a-kind strengths and abilities—and put those gifts to use. He is an INFJ coach, the host of the INFJ Personality Show, and the cohost of the Introvert, Dear podcast. Bo is also a teacher, and he holds a master’s in education.
Today, Bo explains how his business grew out of a curiosity about his own gifts. He shares his focus on helping INFJs, his realization around the need to balance learning with action, and his strategy for prioritizing what’s most important to the growth of his business. Bo also speaks to the value in channels like YouTube and podcasting to connect with potential clients, discussing how consistent video content creation led to a massive increase in his email list. Listen in for insight on marketing with sensitivity to the people you’re working with and learn how to promote your business in a way that suits you as an introverted entrepreneur!
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