Preview Mode Links will not work in preview mode

The Humane Marketing Show. A podcast for a generation of marketers who care.

Oct 12, 2018

Welcome to second muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

I’m Sarah Santacroce, your host. If you’re new here, then I want you to know that this is not the usual format of my regular episodes.

I post a new show every other Friday, and it’s always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.

But today’s episode is a muse, unedited, raw content. No editing. No intro music. No bells and whistles.

I share these muses to make you think, to inspire you, to break the rules

Today’s muse is composed of 2 parts: first I muse by myself about a quote I came across this week and then I’ll also share a quick conversation I had with Lisa Wells, a previous podcast guest, fellow introvert and friend of mine about the topic ‘Marketing with Integrity’.

But first the quote.

It’s a quote by Carolyn Tate, author of the book ‘Conscious Marketing’.

It goes like this: The Business of Business is no longer business. The business of business is making the world a better place.

I’ll read it again so you can really soak it in: The Business of Business is no longer business. The business of business is making the world a better place.

Does that resonate with you? I’m sure it does, otherwise you wouldn’t be listening to this podcast where we’re all about making a difference. But this quote just really hit home for me and its people who have those same values who I want to surround myself with. People who are in business to make the world a better place. Which is why I’m on a mission to create the gentlebusinessrevolution

Because we need more gentle people in business, more kindness, more love.


And now as promised, here’s my conversation with Lisa Wells about the topic ‘Marketing with Integrity and what that means to her. Enjoy.

Thanks for listening !

Thanks so much for listening to this muse.

Apologies for the rather poor audio quality this time. Lisa was in a rented apartment in Germany, so not her usual set up.

Have a great week