Sep 24, 2021
Today's conversation fits under the 4th P, the P of Product. I'm talking to Finka Jerkovic, author of the book 'Sell from Love' about creating offers that you love.
Finka Jerkovic is an author, international speaker, workshop leader, and coach. As President of FINKA Communications Inc., she consults with clients in areas of personal branding, leadership, sales, client experience, and employee engagement. She brings over two decades of experience in corporate Canada in the financial services industry, with an expertise in sales, leadership, communication, and coaching. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact.
She lives in Canada with her husband and daughter on their 85-acre nature oasis, where you'll find them living a farm-to-table lifestyle, brewing up essential oil blends from their lavender field, riding horses, and beekeeping.
In this episode, you'll learn about creating offers that you love and...
- Why I had to let go of 'The Gentle Business Revolution' and the term 'Gentle Marketing'
- The importance of inner work when it comes to selling
- The basic ingredients of an offer we love to sell
- How to transform an offer that's not selling into one that sells (and why not to give up)
- What transformational selling means
- and much more...
Finka’s Resources
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Thanks for listening!
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Warmly,
Sarah