Nov 19, 2021
To get your copy of the new Selling Like You're Human book go to HERE. You can also first download a free chapter to see if it resonates.
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Today we're going to talk about my new book 'Selling Like We're Human'. I think of it as the little sister of 'Marketing Like We're Human'. They go hand in hand.
Honestly, this was a very different book to write for me. I wrote it because I realized it's what my audience wants. I thought they wanted marketing. But in fact, they wanted to sell. What they needed to get to selling was more humane marketing. So once I accepted and gave myself permission to write a very different kind of selling book, that's when I started to love the idea. But I didn't want to write it alone either so I asked in my Humane Marketing Circle who'd be interested in getting together in a Gentle Sales lab to talk about the content of this book. And luckily a group of lovely ladies showed up. Together we defined what needed to be covered, and then I sat down and wrote it.
In today's episode, I asked Andrina Tisi, a friend and former
client, to take over the mic and ask me some questions about the
book.
I hope you'll enjoy this conversation. And if you have any
questions you'd like me to answer, please leave me a voicemail
here.
To get your copy of the new Selling Like You're Human book go to HERE. You can also first download a free chapter to see if it resonates.
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(FREE) Gentle Confidence Mini-Course
Marketing Like We're Human - Sarah's book
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Email Sarah at sarah@sarahsantacroce.com
After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.
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Warmly,
Sarah