May 8, 2020
As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book “Marketing to Millennials.” He has since co-authored three more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.” He also is a regular contributor to Forbes. Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff’s presentations. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.
Email Sarah at email@example.com
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
Are you enjoying the podcast? The Gentle Business Revolution show is listener supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers - a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I’d love for you to join us! Learn more at sarahsantacroce.com/circle
Raise your hand and join the Gentle Business Revolution.