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The Humane Marketing Show. A podcast for a generation of marketers who care.

Mar 27, 2020

Welcome to episode #29 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

In today's episode, I'm discussing what makes a product irresistible. If you listened to last week's episode you know that one of the things today's conscious client wants is beauty. Beauty in not only the product itself but in the whole customer experience. They are looking to be emotionally engaged with the message they are getting from you at every step of the way. From the moment they land on your website, to the confirmation email after the book a session with you, to the moment you actually get on a call with them. Every single step counts.

Join me as I discuss how to bring in more beauty from our daily lives into our businesses.

In this episode you’ll learn about what makes a product irresistible and…

  • Daniel Pink's six essential aptitudes to thrive
  • Why exercising the right side of the brain can bring new ideas into your business
  • Why beauty needs to transmit an emotion
  • How you can bring more beauty to your business
  • How mindfulness and meditation can help you identify the beauty around you

Other links and resources mentioned in this episode:

A Whole New Mind by Daniel Pink

The Gentle Marketing Revolution

The Gentle Business Revolution

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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