Mar 5, 2021
On today's solo episode, I'm talking about why you can’t reverse engineer into purpose branding! Brands that struggle with marketing usually do so because they were created without a purpose in mind. It's impossible to just start a company and then suddenly pretend you care about certain issues. If you want your marketing to flow easily, you have to start with purpose instead.
[Tweet ""Purpose is not just to be used as the latest marketing scheme" - Sarah Santacroce #gentlemarketing #purpose"]
On this episode, you'll learn why you can’t reverse engineer into purpose branding as well as...
- Why marketing is so difficult when you don't start with purpose
- How Patagonia is setting an example
- How the Gentle Marketing book approaches this topic
- And much more!
Mentioned Resources
Patagonia on why brands ‘can’t reverse into purpose’ through marketing
Sarah's Resources
(FREE) Sarah’s One Page Marketing Plan
(FREE) Sarah Suggests Newsletter
(FREE) The Gentle Business Manifesto
(FREE) Gentle Confidence Mini-Course
The Gentle Marketing Revolution Kickstarter Campaign
The Gentle Business Revolution
Authentic & Fair Pricing Mini-Course
Email Sarah at sarah@sarahsantacroce.com
Thanks for listening!
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
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Warmly,
Sarah