Mar 5, 2021
On today's solo episode, I'm talking about why you can’t reverse engineer into purpose branding! Brands that struggle with marketing usually do so because they were created without a purpose in mind. It's impossible to just start a company and then suddenly pretend you care about certain issues. If you want your marketing to flow easily, you have to start with purpose instead.
[Tweet ""Purpose is not just to be used as the latest marketing scheme" - Sarah Santacroce #gentlemarketing #purpose"]
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