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The Humane Marketing Show. A podcast for a generation of marketers who care.

Jul 24, 2020

Nela Dunato is a designer and brand strategist from Croatia with over 15 years of experience building brands and digital platforms for small businesses and non-profit organizations. She’s the owner of a boutique branding & design consultancy Nela Dunato Art & Design focused on helping experienced consultants to become authentic leaders. She’s also the author of the book “The Human Centered Brand”, a practical guide that teaches service-based business owners and creatives how to create an authentic brand and grow meaningful relationships with their clients. Nela leads in-person workshops and classes, speaks at international conferences, and writes articles on design, marketing, business, and creativity.

In this episode, you’ll learn about brand strategy for service-based businesses as well as…

  • The word 'brand' which is often overwhelming for solopreneurs
  • How to align our brand with our values
  • How to express our brand in a visual way
  • What's important when it comes to design
  • Why her approach sometimes makes clients feel like they're in therapy
  • And much more.


Nela's Resources

Nela's Website

Free Chapter from Nela's Book "The Human Centered Brand"

Nela's Facebook

Nela's Twitter

Connect with Nela on LinkedIn

Checkout Nela's art on Instagram

Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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