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The Humane Marketing Show. A podcast for a generation of marketers who care.

Mar 19, 2021

Way before I coined the term 'The Gentle Marketing Revolution' Eli Trier was talking about quiet revolutions and I quote 'starting a marketing revolution with integrity'.

Eli believes that fostering authentic, human connections with like-minded people is the fastest, easiest, and most effective way for you to market (and run) your business.

In 2013, she wrote & illustrated a book, The Gratitude Project, which transitioned her into freelance illustration and creativity coaching. That was when she fell in love with running community projects. In 2018, Eli came to the realization that all she wanted to do was run community projects. A week later she had a website up and a beta client to test out her methodology, and she was off! Eli is still obsessed: She adores her work and the incredible clients. This is the work she was born to do.

[Tweet ""True authenticity is honest even when it's not convenient" - Eli Trier #gentlemarketing #community"]

On this episode, you'll learn about building a community as a facilitator not a guru as well as...

  • Eli's story and how she realized that all she wanted to do was run community projects
  • Her definition of a community and how it's different from a tribe
  • What a community project really is
  • How to authentically connect with your people
  • And much more left brain and right brain stuff.

Eli's Resources

Eli's Website

Connect with Eli:



Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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