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The Humane Marketing Show. A podcast for a generation of marketers who care.

Sep 13, 2019


We often equate integrity with morality, but Georgiana Kovell argues that there is more to it than that. Integrity involves bringing honor to your word AND operating from a place of power. It’s about taking promises seriously and taking responsibility for your current circumstances. Integrity means being complete or unbroken. And without it, nothing works. 

Georgiana is the Marketing and Sales Strategist behind Georgiana Kovell Coaching, a firm dedicated to helping women entrepreneurs learn to love sales and earn what they are worth. She sees herself as a catalyst for massive change, empowering clients to achieve their soul-stirring goals and create a life they adore. Prior to launching her own business, Georgiana spent more than a decade leading trainings and seminars for Landmark Worldwide, a globally-renowned personal development company. Today, she is on a mission to support entrepreneurs in creating a custom lead generation system that is consistent with their integrity and the vision they have for themselves—in business and life.


On this episode of the Gentle Business Revolution, Georgiana discusses her early introduction to personal development, explaining how integrity serves as the cornerstone of her business. She shares her definition of integrity, weighing in on why we can never be 100% in integrity—but we CAN bring honor to our word. Georgiana also offers insight around her favorite quote, Werner Erhard’s empowering explanation of standing in responsibility. Listen in to understand how Georgiana sees integrity in marketing as an extension of who you are and learn how restoring integrity turned her business around!


In this episode you’ll learn…


  • Georgiana’s early introduction to personal development.
  • How integrity serves as the cornerstone of Georgiana’s business.
  • The definition of integrity and why nothing works without it.
  • How restoring integrity turned Georgiana’s business around.
  • The quality of completeness that characterizes integrity.
  • Why we can’t be 100% in integrity but can bring honor to our word.
  • Georgiana’s empowering take on standing in responsibility.
  • How integrity in marketing is an extension of who we are.
  • Georgiana’s gratitude for the community she gets to play in.


Other links and resources mentioned in this episode:


Georgiana Kovell Coaching

Georgiana on Twitter

Georgiana on Facebook

Georgiana on LinkedIn

60-Minute No-Strings Attached Strategy Call

The Gentle Business Manifesto

Anxiety-Free Marketing for the Conscious Entrepreneur

Think and Grow Rich by Napoleon Hill

As a Man Thinketh by James Allen

Landmark Worldwide

Werner Erhard

Millions of Women Strong

Millions of Women Strong Facebook Group

The Gentle Business Revolution

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