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The Humane Marketing Show. A podcast for a generation of marketers who care.

Dec 2, 2017

Shownotes and links for this episode can be found at

‘Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and Determination alone are omnipotent. The slogan ‘Press On’ has solved and will always solve the problems of the human race.’

--Calvin Coolidge

Both of Calvin Correli’s parents were programmers when there were only five computers in all of Denmark, so it is no surprise that he learned programming early. As an introvert, he took solace in the predictability of computers and went on to study computer science. In May of 2010, he founded Simplero, an all-in-one software solution for coaches, authors and speakers who want to sell courses and content online. Calvin’s SaaS platform does email marketing, automation, billing, landing pages, and even offers a complete website solution.

Beyond Simplero, Calvin pursues music, spirituality and personal development. In his business and personal interests, he sees persistence and consistency as the key to his growth and achievement. Today Calvin explores the cultural differences between his home country of Denmark and his current home in the US, discussing why he appreciates the talkative nature of Americans despite his introversion. He explains how his experience with marketing online courses led to the creation of Simplero and how the platform generates revenue. Calvin speaks to his introverted strengths and weaknesses, sharing how his resistance to reach out presents a challenge, while his discipline to stick with a project for the long haul contributes to his success. Listen in for Calvin’s insight around music, online security and developing a consistent routine.


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In this episode you’ll learn…

  • Calvin’s early experience with programming.
  • Why he appreciates American talkativeness.
  • The features of his all-inclusive online course software.
  • How Calvin generates revenue through Simplero.
  • How his understanding of marketing online courses led to the creation of Simplero.
  • How persistence contributes to his success.
  • Calvin’s introverted resistance to reaching out for help.
  • The role music plays in his life.
  • Why consistency is the key to mastery.
  • The importance of using a password manager like 1Password for internet security.
  • How our thinking is to blame for any suffering we experience.

Other links and resources mentioned in this episode:


Calvin on Twitter

Calvin on LinkedIn

Calvin on Facebook

Calvin on Instagram

The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron


Loving What Is by Byron Katie with Stephen Mitchell

I Need Your Love—Is That True? by Byron Katie with Michael Katz

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