Jan 7, 2022
A lot of things changed last year. On the outside, it might look like a bigger change because of the rebranding. But underneath it all, I'm still the same and have the same values. So I wanted to make the first episode of the year a re-introduction of who I am, what I am passionate about and my plans for the Humane Marketing movement for 2022.
If you have been a listener for a long time, this might be a refresher of what you know about me. If you're new, then, hi! I'm Sarah, and I'm a Humane Marketer.
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Warmly,
Sarah
[00:00:00] Today's conversation fits under the P of passion. If you're a regular here, you know that I'm organizing the conversations around the seven PS of the humane marketing Mandalah and it's you're new here, and they'll know what I'm talking about. You can download your one page marketing plan with the humane marketing version of the seven piece of marketing@humane.marketing forward slash one page.
[00:02:50] That's the number. And then page and it comes with seven
email prompts to really help you reflect on these different piece
for your business. So, as I said, today's conversation fits under
the P of passion, which is the first P and sometimes also I use the
P for purpose. So passion purpose, kind of similar things to me and
this, since this is the beginning of a new year and also a new
podcasts.
[00:03:20] I thought I'd record a solo episode and talk about my
passion passions today. A lot has happened this past year and from
the outside, looking in. It might seem that my direction has
changed because there's a lot of new things in the humane marketing
avenue, brand quotation marks a new name. So a gentle marketing is
now humane marketing.
[00:03:47] I also have a brand new website at humane that marketing
Sarah Santa croce.com is still open and up to date. More of a
generic website, if you want. In my LinkedIn stuff is still there.
So everything that's related to humane marketing is now under
humane.marketing. I've also two books now marketing like we're
human, which was kind of published.
[00:04:17] Yeah, it was published in 2021, but I've written it in
2020 and then selling like where. That was just released this past
November, 2021. So I've written it in 2021. So yeah, a lot of new
things, but in fact, for me a lot has remained the same as well.
I'm still the same old Sarah. I have grown. Yes, but. You know, my
values are the same.
[00:04:48] And I also think in terms of the gentle marketing kind
of concept and my mission and passion, nothing has changed. It's
still about bringing more empathy and kindness to the business
world, whether that is called gentle marketing or a humane
marketing, doesn't really matter. And so, yeah, I wanted to take
this episode kind of this new year episode as an opportunity to
introduce myself.
[00:05:16] Maybe if you're new here, it's the first introduction.
And if you've been listening to the. For a while, while it's a
re-introduction and maybe just kind of a, yeah. A reminder of yes.
Who I am, but also who we are as humane marketers and what this
podcast is all about and how. I can serve you with this podcast and
I'll be talking about some of my other offerings, just kind of as
a, yeah.
[00:05:46] As a way for me to say, Hey, yes, a lot of things have
changed, but I'm still me. And there's still a lot of things that
are the same. And it's just maybe a an opportunity to say that out
loud. We don't often take that opportunity for ourselves. And so.
Yeah, here it goes. So I'm Sarah, I'm a humane marketer and host of
this podcast and I call myself the mama bear of the humane
marketing service.
[00:06:15] So when people ask me what I'm up to, sometimes I get
asked that on podcasts, I tend to respond that I'm creating a
revolution, a revolution for people who care, marketers who care,
businesses who care and they care about themselves. Yes, we do care
about ourselves. We do care about making a profit, paying our
bills, making money We also care about our clients and we care
about the planet.
[00:06:47] So that's exactly the three wins I care about as well.
And I written about the three wins and in both of the books all of
these wins come after my family. Of course. I think that's one of
the things we realized over these past two years prioritizing yes,
the humane marketing revolution. Really important to me.
[00:07:07] But it always comes after, you know, all the other
things that count first and, and. Yeah, it just, it's funny because
one of my beta readers, Mamata layman, if you're listening to this,
you reminded me of this because you said, you know, it's strange
that you, you know, you got to mention your family and your mission
and in kind of in your world, you and everything.
[00:07:34] And I'm like, yeah, you're right in everything that I do
Kind of, if you want to use kind of old language in the career it
always comes after. What I really care about is the people who
matter most to me. And those are my, is my immediate family. And
then, you know, everybody, I love around that, which is extended
family, but then also my friends.
[00:07:57] So, yeah. I want to talk to you about the humane
marketing creed. Because in that creed, I wrote down some of the
other things a humane marketer cares about. So let me read some of
these statements to you. We run their business to make a positive
difference and to support ourselves financially, similar to B
corporations.
[00:08:21] We balance purpose and profit. We are here to serve, but
we are not martyrs. We are in business. We embraced gentleness
throughout our business. We treat clients, potential clients,
employees with kindness and empathy. We believe in integrity and
authenticity. We just want to be ourselves in order to do our best
work.
[00:08:43] We don't use authenticity as a buzzword. It just means
that we show up as who we are in integrity. We cultivate community.
We care deeply about creating win-win win situations, win for the
world, win for our clients and win for ourselves. We ensure
fairness in order to build a sustainable business. We invest in
creating community, not just systems.
[00:09:11] We make the world a better place. Everything we do aims
to make this world. We live in a better place, our products and
services, our relationships or communications. We align who we are,
what we do. We don't change who we are in order to do what we do,
where the real deal we aim to bring back to human connection to
marketing.
[00:09:34] As much as we love technology, we always prioritize the
human connection. In our marketing activities. We see marketing as
a creative process. We are in our flow. When we turn on our right
brains and take marketing from arduous to joyful, we approach
marketing from a place of abundance. We know that there is an
abundance of clients waiting for us.
[00:10:01] We are gentle Visioneers. We are part visionaries, part
pioneers. We are a new species of gentle souls who reinvent
marketing and business. So that's the humane marketing creed. If
you liked it so much that you want to get your own beautiful visual
presentation of it and maybe even share it on social media you can
download it for free.
[00:10:26] No, opt-in at humane.marketing forward slash creed. So
yes, that's how I see does gentle and humane revolution. And in
order to get there, we need to unite get together with soulmates to
create change. And the podcast is one of the ways we can do that.
And I commit to bringing you inspiring conversations with guests,
who I see as fellow humane marketers, and change-makers my books
marketing, like we're human and selling.
[00:10:57] Like we're human are also part of that revolution and
part of the way. Get there. And then finally the humane marketing
circle is another option. So that's our community. It's where we
create real human relationships and focus on marketing and building
our business in a way that works and works for us and call myself
the mama bear of the circle because in different personality type
assessments, I have.
[00:11:25] Qualities of the nurture. I'm good at bringing people
together and rising together and I'm gentle, but I'm also from, and
can be fierce if needed. So the circle is a community. I called a
mature individuals who take ownership and don't expect to be
spoonfed information templates and could cookie cutter steps.
[00:11:50] So that's my fierce kind of side. I'm like, no, I'm done
with spoonfeeding information and treating fellow entrepreneurs,
like, you know, kinda like children that need to be spoonfed. So.
That's not what we do in the community. I truly believe in the
power of each individual member to make the change. I also follow
the principle of a leader in each chair.
[00:12:17] So. I'm not the guru of this community who preaches how
marketing is supposed to be done. Humane marketing is really about
finding out what works for you. And you find that out by discussing
with other like-minded entrepreneurs, what works for them so that
you can figure out what works for you. The circle is a way to
connect with those people in a safe and intimate.
[00:12:43] Way in small breakout rooms. And the value of the circle
really is not limited to our monthly calls because I encourage
collaboration between members, beyond our calls. That's why this
year we're introducing buddy coaching. So really. Using that
responsibility and accountability with each other and saying, yeah,
I'm going to step up and I'm going to reach out and find an
accountability partner to help me.
[00:13:15] You know, implement what we discussed. So that's what
the circle is all about. I've been running this in different
versions for over two years now, at certain moments during the
first lockdown, there were only two other people on the call
sometimes, but yeah, it was hard. I. Really lost face sometimes
that this was never going to work or what am I doing?
[00:13:41] People are not ready. That for that, I probably got this
all wrong because I need to create a community like all the others
that I saw where there's tons of content and people only pay you
for content. But that's not what I thought we needed. I really
thought we needed the connection and we needed to, you know, talk
to other people who are in the same situation to find out what
works for them so that we can find out what works for us.
[00:14:09] So I kept going and kept going because. What I'm
passionate about and that's, I think what I'm here to do because
community is really in my DNA. I many of you know, that I grew up
in a hippie commune where co-living co-learning conflict resolving
were on the agenda every day. So yeah, it took me a while, but I
finally come full circle and realize.
[00:14:37] This is exactly what we need today. A community that
unites to change the world of business. So we need each other to
get the. Right now the circle is closed until we open again in a
few weeks, but if you'd like to get on the waiting list and get my
authentic and fair pricing mini course for free as a thank you for
your trust, you can sign up to that now at humane.
[00:15:04] Marketing forward slash circle. So yeah, the circle is
one of my passions. That's why I'm talking about this. It's not
just, you know, kind of a, an extended plug. Hey, joined the
circle. It's really what I'm passionate about and it's going to be
one of my main priorities. And I really just realized that over the
last, probably three to four months realizing how important this
community is to me.
[00:15:32] And that that's going to be my main thing going forward.
In fact, I believe in the power of community so much that I'm
working on a second circle for marketing impact pioneers. So that's
those of you who work in marketing functions in companies and
organizations, and this will be an invite only circle.
[00:15:59] It will allow sometimes this sometime to spring. So if
you're interested in that in year, someone. Working in an
organization in a marketing function or kind of in a founder
function that also has to do marketing and communication. And
you're interested in community and talking to other people and
figuring out what works, what doesn't, what needs to be changed in
order to yeah.
[00:16:25] Go towards more of the humane marketing approach. Please
do send me an email at sarah@humane.marketing. This is also going
to be my way of getting into the door of organizations who are
interested in humane marketing and working with a consultant who
offers a different perspective on marketing one that's more
holistic and not just profit driven.
[00:16:48] I envisioned organizations of small to medium sizes.
Already in this movement of creating change. So human change,
leadership change, climate change systems change, everything needs
to change. That's what gets me excited. And it excites me to think
that they will be applying the seven P's of humane marketing to
connect with their ideal clients and use them as a lever for
good.
[00:17:17] So yeah, those two community circles that. Definitely
part of my passions beyond the two circles and the work with
organizations, I have two other offers. One of them is the
one-on-one humane business coaching with me. And then my marketing,
like when human program either. Or live once or twice per year.
[00:17:41] So in my one-on-one coaching, I share my heart and brain
with you and all my experience from my 15 years running an online
business, writing two books, creating and selling online courses,
et cetera. So beyond the typical business advice, confidence
building and my humane marketing approach, I helped. Also work less
and be more, I'm a huge fan of workflows, systematizing,
automating, and delegating so that you can truly create a business
that gives you joy.
[00:18:14] I only work with three clients at a time because I want
to give them my full attention. And also because I'm an HSP, highly
sensitive person and can easily overstimulate. So I learned to put
in boundaries and really. Do you quality work with three clients at
a time and not. And then finally, there's my flagship program, the
marketing like we're human program, which is available in its
online version throughout the year.
[00:18:47] So that's an online program, video format and live once
a year. In fact, the live version is coming up on January 27th. I
think I mentioned this many times here. I did a full episode also
on this at the end of December. I'm not going to go through all the
details again, but suffice to say that is a deep dive into the
seven PS of humane marketing.
[00:19:12] And I think it's really the glue that so many
entrepreneurs are missing. It's the glue that makes all the
different pieces stick together and make sense and give clarity.
There are so many options in marketing, but a lot of them are just
different and separate pieces like social media. Podcasting
blogging ads, et cetera, et cetera.
[00:19:33] If you don't have the glue that makes sure that all of
these pieces stick together, you will never find the clarity and
success you're looking for. So that's what I think the marketing
like where human program is, it's kind of this going back to basics
so that you can figure out how all these pieces fit together.
[00:19:55] So I'll let you look for that episode on the program at
the end of December, 2021. If you're interested to learn more and
maybe join us for the life program that starts on January 27th. And
of course you can always find out more about the program directly
at humane.marketing/program. Again, it's about.
[00:20:15] All year in it's online version. Now, I also want to
tell you about the podcast and my plans for it for 2022. So let's
start with saying that. Yeah. Also super passionate about this
show. The podcast is another thing that I love doing in my
business. I love recording the episodes going deep with the guests
and yeah, I don't love the editing so much, but luckily I have a
micro, tiny team who helps me with that.
[00:20:46] But even though I love everything and I still want to
slow things down. Take a less is more approach and focus more on
the human relationships. I was inspired to take that direction
after a conversation on, on someone else's podcast. It was PECI
actually. So PECI, if you're listening, thank you for that.
[00:21:11] Where she said, yeah, I need to slow things down and,
and, and, and I agree with that. It's kind of, as a podcast host,
it can sometimes feel like it's this factory approach, like, you
know, one guest after the other, and sometimes you have like six or
seven episodes. Programmed out. And you're just kind of in the
doing mode one after the other.
[00:21:34] And I'm like thinking about this and I'm like, well,
that's the opposite of what I'm talking about and humane approach
in a humane approach to business, you know, slow marketing and, and
it's also not really helpful when you want to build human
relationships. And so that's why I will be slowing down to only two
guests per months.
[00:21:59] For this year, I'm going to try this out. You know,
they, they it's obviously another should in podcasting. The should
is you should at least do one episode per week, probably more, even
if you can. Right. So I'm going to throw that shit in the toilet or
waste bin or whatever. And. Just say, well, I don't want to do that
anymore.
[00:22:22] I want to focus on the human, on the human connection,
on the relationship building and I will, you know, try it out and
see how it feels for me. Yes. But then also very pragmatically look
at the numbers and see. Well, okay. Now, since I'm only doing this
many episodes, you know, my numbers have gone way down.
[00:22:45] What does that mean? Is this still okay for me? Or do I
need to ramp it up again? So I, yeah, going forward, there will be
less guest episodes. And in the week that when there's no new
episodes, Sometimes record a muse episode, kind of reflecting on
some things from the previous show, what I've got going on right
now or other musings, but I want to keep that flexible.
[00:23:13] So I'm not making any promises here as well. And I, I
would also love to hear from you actually, if you have any topics
you'd like me to cover, just send me a voicemail at
humane.marketing/ask where you can record a short voicemail and
just tell me all, Sarah, I'd love you to talk about that.
[00:23:33] So yeah, overall I'm really excited for 2022. Yeah,
sure. It will come with its challenges, probably a lot of them, but
in terms of humane marketing, I feel that we're finally heading in
the right direction and there's more awareness of what no longer
works and what we need to focus on instead. So I'm excited for our
journey together.
[00:23:57] Thank you so much for listening and being part of a
generation of marketers who cares for yourself, your clients, and
the planet. And if you are looking for others who think like you,
then why not join us in the humane marketing circle can find out
more at humane.marketing/circle. We are Changemakers before we are
marketers.
[00:24:21] Now go be the change you want to see in the. Speak
soon.