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The Humane Marketing Show. A podcast for a generation of marketers who care.


Jun 18, 2021

As an expert in societal innovation and governance, Jonathan Normand spent more than 12 years in international financial institutions before creating the consulting firm Codethic in 2009. He is passionate about the evolution of the economy and studies its trends and disruptions. In 2014, he participated in the launch of B Lab in Europe, which is responsible for rolling out the B Corp movement. He founded and has been leading B Lab Switzerland since 2017, a non-profit organisation promoting socio-environmental impact measurement tools as well as the B Corp certification. He is also the designer of the Swiss Triple Impact engagement program and contributes to the world of academic research for an inclusive, circular and regenerative economy.

On this episode, you'll learn about rebuilding with intention after a crisis as well as...

  • A reminder of what BCorp is and its core mission
  • How businesses will change coming out of this global pandemic
  • Data that shows that businesses that focused on being a force for good bounced back faster than profit-only businesses
  • If not capitalism, then what
  • Qualities of a conscious CEO
  • and much more...

Jonathan's Resources

B Lab Switzerland

Follow B Lab On:

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LinkedIn

Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

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Warmly,

Sarah