Preview Mode Links will not work in preview mode

The Humane Marketing Show. A podcast for a generation of marketers who care.

Nov 27, 2020

*** Join the Gentle Marketing Revolution Kickstarter Campaign starting December 1st! ***

In this solo episode of the podcast, I'm talking about the 17 sustainable development goals set by the United Nations. I've talked about them before but in this episode, I want to explore how they can help us answer some important questions about our products. We know our consumers are looking for solutions and we want to provide those solutions, but what sets you apart from other people who offer similar services or products? Remember, today's consumer is a more conscious one and they don't want to just buy something, they want to align with a cause and worldview.

So ask yourself, is my product/service or description of this new program aligned with my passion, ideal client, and my values?

[Tweet ""As gentle marketers, we are talking to conscious clients by more than just our service, they buy into our worldview." - Sarah Santacroce #gentlemarketing #product"]

In this episode, you’ll learn about aligning product with purpose with the 17 Sustainable Development Goals as well as…

  • What the 17 SDG are
  • How the SDGs can help you figure out how to create your content
  • Why it's important to know what your focus is

Resources Mentioned in this Episode

1% for the planet

EdX Course about the SDG

Read more about the 17 Sustainable Development Goals

Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.