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The Humane Marketing Show. A podcast for a generation of marketers who care.


Jan 29, 2021

Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book

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Caroline Wood is an introvert who supports other introverts to build successful businesses that work for them rather than take over their lives. She does this through helping them put in place great business models, pricing and systems to thrive. Caroline is a corporate escapee having spent 20 years as a chartered accountant working for large businesses and not for profits. She has wound her way around world working in Australia (her home country), the UK, Namibia and Laos.

[Tweet ""If your pricing is too low, you get a lot of people who are bargain hunters who expect so much for what you're charging. As you put your prices up, you start to work with people who are more realistic about what they're paying for." - Caroline Wood #gentlemarketing #pricing"]

In this episode you'll learn more about pricing for gentle marketers as well as:

  • Pricing for service-based businesses
  • Working out a minimum price
  • How setting up business systems to help you with pricing
  • Different Business Models
  • And much more!

Caroline Wood's Resources:

Caroline's Website

Is Your Business Introvert Friendly Quiz

Connect with Caroline on LinkedIn

Follow Caroline on Instagram

Find Caroline on Facebook

Follow Caroline's Twitter

Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah