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The Humane Marketing Show. A podcast for a generation of marketers who care.

May 29, 2020

Since 2017 Sophie is an expert in helping companies become certified B Corps, and the first B Leader trained by B Lab Switzerland. Don't worry, if you don't know what a BCorp is, you'll know after listening to today's episode. Besides her sustainability work, she's also a graphic facilitator and founder of the company Sketch 4 Good.

In this episode you’ll learn about B Corps as well as…

  • What a B Corp is
  • What makes a B Corp different from other companies
  • The 5 pillars on which a B Corp is evaluated
  • Why businesses play a key role in achieving the 17 Sustainable Development Goals developed by the UN
  • How you can maximize your impact by focusing on less
  • A different way to measure your company’s results and impact

Here's the graphic notes Sophie took from our podcast:

Check out the 17 Sustainable Development Goals we talked about in this episode:


Other links and resources mentioned in this episode:

Sophie's Website - Sketch4Good

Sophie's Instagram

Sophie's LinkedIn


The B Impact Assessment

The 1% for the planet from Patagonia

Interview with Patagonia founder

Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

The Gentle Business Circle

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at

Thanks for listening !

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